Posters are an effective way to showcase your offers to your customers. You can use them for window signage, seminars, business conferences and more. However, choosing the right poster sizes can significantly impact the effectiveness of your marketing efforts. Don’t just pick a size randomly! Consider these key factors to make an informed decision for your marketing posters.
Viewing Distance
Close-Up Viewing
For posters intended to be viewed up close, like those in retail stores or hallways, smaller sizes such as 297 x 420mm (A3) or 420 x 594mm (A2) work well. These allow viewers to read details and absorb the message easily.
Mid-Range Viewing
If your audience will be viewing the poster from a few feet away, consider a size like 594 x 841mm (A1). This provides a good balance between visibility and detail.
Long-Distance Viewing
Go big for posters in large open spaces! A1 or A0 sizes ensure your message is visible from afar.
Consider the amount of information you want to include on your poster. A standard A3 posters can contain less content, but A0 size (841 x 1189mm) can hold 8 times more!
